About Me

Laura Florey

Professional Profile

I’m a full-stack web developer and digital strategist with 15+ years of experience building secure, high-performance digital platforms, and a generative AI artist whose work has been featured in nine juried exhibitions. I lead web development and digital strategy at Springhill Medical Center, managing enterprise Drupal infrastructure on Acquia Cloud, building custom AI-powered tools, and helping clinical and marketing teams communicate more effectively online.

On the freelance side, I work with clients in healthcare, engineering, and manufacturing to improve their web presence, search visibility, and digital workflows.

What sets me apart is the combination: the technical experience of a senior developer, the strategic thinking of a digital marketer, and the creative instinct of a practicing artist. I build digital experiences that perform flawlessly, scale securely, and connect with the people who use them.

Experience

Web Developer & Digital Media Specialist

2020 – Present

Springhill Medical Center, Mobile, AL

  • Manage and develop enterprise Drupal 11 website on Acquia Cloud Next, overseeing performance, security, and accessibility for a 270-bed independent community hospital.
  • Implement Cloudflare WAF, SSL management, DNS configuration, and caching strategies to ensure uptime, reliability, and compliance.
  • Build custom Python/FastAPI applications and local AI tools to streamline clinical communications and marketing workflows.
  • Develop analytics dashboards and tracking workflows to support data-informed content strategy.
  • Collaborate with marketing, clinical, and leadership teams on digital communications, social content, and recruitment campaigns.

Front End Developer / Webmaster

2012 – 2019

TeleVox Software (West Corporation), Mobile, AL

  • Developed responsive, client-facing websites using ASP.NET, WordPress, XML/XSLT, Bootstrap, JavaScript, jQuery, and SQL.
  • Provided full webmaster support including production-level design changes, mobile optimization, and email platform management.

Freelance Web Developer & Digital Consultant

2007 – Present

Independent / Upwork

  • Design and develop CMS-driven websites for clients in healthcare, engineering, and manufacturing across the US and UK.
  • Provide AI search optimization consulting, implementing structured data markup to improve client visibility in AI-powered search engines.
  • Co-developed Contract Connection, an AI-powered contract review platform for the construction industry — winner of a regional hackathon competition.

Notable Projects

Contract Connection — Hatchathon Winner

An AI-powered contract analysis platform built for the construction industry. Contract Connection reviews contracts for risk, flags key clauses, and surfaces critical terms, with enterprise-grade security and multiple deployment options. Co-developed with Jenny Florey. Won first place in January (2026).

Generative AI Art — 9 Juried Exhibitions

My generative and code-based artwork was accepted into 9 separate juried exhibitions in 2025. This work sits at the intersection of programming and visual art: using code as a creative medium to produce pieces that are algorithmically generated but deeply expressive. View the work in the Art section.

Project Clawd

A multi-agent AI management system that coordinates multiple AI agents across machines using a custom orchestration layer, Discord, and Tailscale networking. An ongoing personal research and development project exploring autonomous AI workflows.

Education

Bachelor of Music

University of South Alabama, Mobile, AL

Volunteer Experience

Volunteer and Web Master

April 2012 – Present

Willow Farms Rescue, Loxley, AL

  • Maintain the website and oversee digital marketing efforts, including social media campaigns and video content.
  • Design promotional graphics and videos for fundraising events.
  • Work directly with the care of the horses.

Technical Skills

Development

HTML/CSS 90%
JavaScript 95%
Python 80%

CMS & Platforms

WordPress 100%
Drupal 90%
Shopify 95%

Design & Creative

Adobe Creative Suite 100%
Figma 90%
Video Production 100%